Which of the following is prohibited in advertisements for mortuary services?

In the context of advertisements for mortuary services, making false price reduction statements is prohibited because such claims can mislead consumers about the true cost of services. Transparency and honesty in pricing are fundamental ethical standards and legal requirements in the mortuary profession. This prohibition helps maintain integrity in the profession, ensuring that families can make informed decisions during sensitive times.

While mentioning licensed individuals, promoting licensed professionals, and offering available goods or services are generally allowed, the ethical concern with false price reduction statements arises from the potential to create a false impression of value or savings, which can exploit consumers' vulnerability. Therefore, adherence to honest marketing practices is crucial in the industry.